# Keywords Strategy

When you setup your campaign,  you will also need to setup your **keyword percentages**. Keyword percentages define each keyword type that will be used on your whole campaign.

SEO Neo supports these types of keywords:

* Primary Keywords
* Generic Keywords
* Branded keywords
* Partial Match Keywords
* Plain URL
* Domain as Anchor
* Text URL

<figure><img src="/files/sW8WLVZT9xCqXYNGKLnZ" alt=""><figcaption><p>Example of keyword percentages</p></figcaption></figure>

On each campaign you can use (enable/disable) any keyword type you want and set each percentage value for each keyword type.

The **sum of all keyword** percentages should be **exactly 100%**.  On our example above, we have enabled all seven keyword types and we have set each keyword percentage accordingly to sum 100%

<table><thead><tr><th width="257">Keyword type</th><th>Keyword percentage %</th></tr></thead><tbody><tr><td>Primary Keywords</td><td>20</td></tr><tr><td>Generic Keywords</td><td>20</td></tr><tr><td>Branded Keywords</td><td>20</td></tr><tr><td>Partial Match keywords</td><td>10</td></tr><tr><td>Plain URL</td><td>10</td></tr><tr><td>Domain as Anchor</td><td>10</td></tr><tr><td>Text URL</td><td>10</td></tr><tr><td><strong>Total (sum)</strong></td><td>100</td></tr></tbody></table>

### What is Keyword Strategy feature

Defining keyword types and keyword percentage is a crucial part of your campaign strategy. Although keyword percentage values is very important, sometimes you need to set these values fast. This is where **Keyword Strategy** feature comes into play.

SEO Neo comes with pre-built/pre-set keyword percentage values that cam be used on your campaigns based on your needs. To access Keyword Strategy feature, click on "**Keyword Strategy**" button.

<figure><img src="/files/wlmg8xhlRiwrxgqkdG47" alt=""><figcaption></figcaption></figure>

A new window will open where you can define your strategy based on your website's age and your SEO workflow you will use.

<figure><img src="/files/DmOtGC0bAUM4OgZ74F66" alt=""><figcaption><p>Keyword strategy window</p></figcaption></figure>

**Website Age**: as the name suggests, you select your site age. There are three options for **new website** (0-12 months), **middle website** (12-24 months) and **established website** (more than 24 months) old.

<figure><img src="/files/KP7o1vv3KphI9x567rWJ" alt=""><figcaption></figcaption></figure>

**Campaign Workflow**: this defines at which point in time we are placed against a 12 months campaign workflow.

{% hint style="info" %}
**Example**: we have a website that we run campaigns and take different actions. We are on the 5th month of our SEO campaign for this website. In this case, we would choose **5-6** value.
{% endhint %}

<figure><img src="/files/4wc72HO3GmIhPI2DXUgu" alt=""><figcaption><p>keyword strategy - campaign workflow</p></figcaption></figure>


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