# Keywords Strategy When you setup your campaign, you will also need to setup your **keyword percentages**. Keyword percentages define each keyword type that will be used on your whole campaign. SEO Neo supports these types of keywords: * Primary Keywords * Generic Keywords * Branded keywords * Partial Match Keywords * Plain URL * Domain as Anchor * Text URL

On each campaign you can use (enable/disable) any keyword type you want and set each percentage value for each keyword type. The **sum of all keyword** percentages should be **exactly 100%**. On our example above, we have enabled all seven keyword types and we have set each keyword percentage accordingly to sum 100%

Keyword type	Keyword percentage %
Primary Keywords	20
Generic Keywords	20
Branded Keywords	20
Partial Match keywords	10
Plain URL	10
Domain as Anchor	10
Text URL	10
Total (sum)	100

### What is Keyword Strategy feature Defining keyword types and keyword percentage is a crucial part of your campaign strategy. Although keyword percentage values is very important, sometimes you need to set these values fast. This is where **Keyword Strategy** feature comes into play. SEO Neo comes with pre-built/pre-set keyword percentage values that cam be used on your campaigns based on your needs. To access Keyword Strategy feature, click on "**Keyword Strategy**" button.

A new window will open where you can define your strategy based on your website's age and your SEO workflow you will use.

**Website Age**: as the name suggests, you select your site age. There are three options for **new website** (0-12 months), **middle website** (12-24 months) and **established website** (more than 24 months) old.

**Campaign Workflow**: this defines at which point in time we are placed against a 12 months campaign workflow. {% hint style="info" %} **Example**: we have a website that we run campaigns and take different actions. We are on the 5th month of our SEO campaign for this website. In this case, we would choose **5-6** value. {% endhint %}