Projects: Heatmap Results
Last updated
Last updated
While SEO Neo generates heatmap data for each keyword for the project there will be a blue dot. This is a status indicator, showing that these heatmaps are under processing.
When the heatmap generation process, a green border will indicate which heatmaps are new (not opened).
On opened/viewed heatmaps the green border along with the "new" label is removed.
On heatmaps screen you can find different information about each heatmap. Keep in mind that for each keyword you have selected when you created the project, SEO Neo will generate a different heatmap. This gives the user the flexibility to track each keyword for each project seperately.
Along with basic information about each keyword/heatmap, SEO Neo will also display the last 2 generated heatmaps.
To expand the view for each keyword and view all heatmaps, click on the arrow button on the left side.
When you expand the keyword view, you can view details for all previously generated heatmaps for current keyword.
It is recommended to run a heatmap for each keyword at least one per week when you take actions for your GBP in order to track your ranking changes/results.
Understanding different metrics about your heatmap is crucial. Here is a short explanation of different terms regarding heatmaps:
Visibility
This is a metric that shows the overall visibility of your BGP in whole heatmap. It is calculated from the average of all rankings from all points of the heatmap.
3 PACK
Percentage of pins within the map that this keyword ranks for the first three positions (in search results).
4 - 10
Percentage of pins within the map that this keyword ranks for positions 4 - 10 (in search results).
11 - 20
Percentage of pins within the map that this keyword ranks for positions 11 - 20 (in search results).
For further analytics for a selected keyword, click on "Generate Analytics" button. This will expand the view further showing you some rankings metrics for selected keyword.
On the left side there is a placement pie chart. This pie chart shows number of placements for the keyword (in percentage value). For example, in the image below the keyword has:
21.5% in positions 1 to 3
78.5% in positions 4 to 6
Each value (which represents position in reach results) on pie chart is color-code. You can always refer to the legend with different colors under the pie chart. You can also hover on each pie chart section and a tools tip will inform you about the corresponding position.
On the right side you can find a line chart that show the progress of the visibility metric based on creation date (time).
Another view with your heatmap results is the Carousel View accessed through the project window. Using the "Carousel" hover button (while hovering over your project)
The Carousel View gives you heatmap details and information regarding the whole project. In a single view you can access all keywords and different heatmaps for each keyword.
Carousel view window has three different sections. On the left side you can switch between different project's keywords.
Within each keyword you can navigate between all available heatmaps (generated across different dates).
