# Link Matching

Link matching is a very powerful feature that makes campaign keywords target specific URLs from your money site URLs.

If your campaign doesn't have link matching set for the campaign, then SEO Neo will use available keywords **randomly** for random URLs (from money site).

<figure><img src="https://2718133043-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2UzeMjUGHvOZRX1jMiVc%2Fuploads%2F0gHEG31lgyymdzXgkYZz%2Flink%20matching%20-%202.jpg?alt=media&#x26;token=f763d827-d443-47fd-8d51-7cda80bb6d2a" alt=""><figcaption><p>Without Link Matching - random keywords selected for money site URLs</p></figcaption></figure>

Using link matching, allows you to select which keywords will target specific money site URLs.

<figure><img src="https://2718133043-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2UzeMjUGHvOZRX1jMiVc%2Fuploads%2FAhgJa3xyACuTztE9x684%2Flink%20matching%20-%203.jpg?alt=media&#x26;token=3b86cc88-6eaf-4687-bd2b-3da26d4659e4" alt=""><figcaption><p>Using Link Matching - specific keywords for specific money site URLs</p></figcaption></figure>

This powerful feature gives great flexibility and control on your campaigns.&#x20;